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  1. This classic MBA text balances managerial accounting coverage with a strong emphasis on management decision-making. Core managerial accounting concepts are combined with the latest cutting-edge material important to today's managers and decision makers. International issues within today's globalized business environment, the strategic effects of decisions, a focus on ethics that reflects this area of increasing scrutiny, and emphasis on new management accounting trends are highlighted. Numerous realistic examples and application problems emphasize process improvement and the integration of financial reporting issues for management decision-making. Managerial accounting tools help users understand the emerging service sector, government, and nonprofit organizations for ongoing business success.





    Publicat de Unknown la 09:13 | 1 comentarii | |




  2. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

    Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

    Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform






    Publicat de Unknown la 09:12 | 0 comentarii | |







  3. Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill's Connect platform, the 8th edition provides instructors with new ways to assess student performance in the managerial economics course. Students benefit from LearnSmart's adaptive learning modules, designed reinforce core concepts in each chapter. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.
    Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.





    Publicat de Unknown la 09:11 | 0 comentarii | |






  4. Master the legal and risk management expertise needed for success in business management today with Bagley's MANAGERS AND THE LEGAL ENVIRONMENT: STRATEGIES FOR THE 21ST CENTURY, 7E. Recognized for its cutting-edge coverage and strategic approach, this book offers one of today's most clearly written and understandable legal environment presentations. Whether readers have significant management experience or are studying business for the first time, this edition's in-depth coverage and proven management features illustrate how the law impacts daily management decisions and business strategies. Current or future business managers learn how to use principles of law to minimize risk and create value, attain core business objectives, identify and resolve legal issues, and effectively handle legal disputes.






    Publicat de Unknown la 09:09 | 0 comentarii | |







  5. Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.






    Publicat de Unknown la 09:08 | 0 comentarii | |






  6. “The Social Network, the much anticipated movie…adapted from Ben Mezrich’s book The Accidental Billionaires.” —The New York Times

    Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University’s elite, comptetitive, and accomplished  student body. Then, in 2003, Zuckerberg hacked into Harvard’s computers, crashed  the campus network, almost got himself  expelled, and was inspired to create Facebook, the social networking site that has since revolutionized communication around the world. 
     
    With Saverin’s funding their tiny start-up went from dorm room to Silicon Valley. But conflicting ideas about Facebook’s future transformed the friends into enemies. Soon, the undergraduate exuberance that marked their collaboration turned into out-and-out warfare as it fell prey to the adult world of venture capitalists, big money, lawyers.




    Publicat de Unknown la 09:06 | 0 comentarii | |






  7. Note : This item does not include access code.

    The integrated solutions for Bodie, Kane, and Marcus' Investments set the standard for graduate/MBA investments textbooks. The unifying theme is that security markets are nearly efficient, meaning that most securities are priced appropriately given their risk and return attributes. The content places greater emphasis on asset allocation and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts. McGraw-Hill's adaptive learning component, LearnSmart, provides assignable modules that help students master chapter core concepts and come to class more prepared. Bodie Investments'blend of practical and theoretical coverage combines with a complete digital solution to help your students achieve higher outcomes in the course.





    Publicat de Unknown la 09:05 | 0 comentarii | |






  8. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
    This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.




    Publicat de Unknown la 09:03 | 0 comentarii | |





  9. Financial Accounting in an Economic Context has become an important part of the curriculum in many MBA programs. Grounded in financial statements, Pratt's Financial Accountinghelps students see the impact of transactions on overall business decisions. The text enables MBA students to become effective managers and decision-makers by encouraging them to develop a conceptual understanding of the impact that economic events have on a business. The newest edition on this popular text addresses topics that today’s accountants and managers must consider: increased impacts of IFRS, fair value reporting, segment reporting and an earnings management framework. While addressing recent developments and maintaining the perspective of the previous editions, Financial Accounting in an Economic Context 8th Editionoffers new elements designed to sharpen the text’s economic decisions-making foundation. The text highlights the differences between IFRS and GAAP throughout each chapter. Each chapter closes with a “Issue for Discussion” feature, allowing students to apply data found in the financial statements of an international company. New boxed-in features illustrate the effects of accounting transitions on cash flow of statements and new end of chapter items address the cash flow effects of accounting transactions.




    Publicat de Unknown la 09:02 | 0 comentarii | |





  10. Analysis for Financial Management, 11e presents standard techniques and modern developments in a practical and intuitive manner with an emphasis on the managerial applications of financial analysis. It is intended for non-financial managers and business students interested in the practice of financial management. New with the Eleventh Edition, Online McGraw-Hill’s adaptive learning component, LearnSmart, provides assignable modules that help students master chapter core concepts and come to class more prepared.





    Publicat de Unknown la 09:01 | 0 comentarii | |





  11. Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.





    Publicat de Unknown la 09:00 | 0 comentarii | |





  12. Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fourteenth edition ofOperations and Supply Chain Management provides well-balanced coverage of managing people and applying sophisticated technology to operations and supply chain management.
    Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.




    Publicat de Unknown la 08:58 | 0 comentarii | |





  13. The market leading undergraduate investments textbook, Essentials of Investments, 9e by Bodie, Kane, and Marcus, emphasizes asset allocation while presenting the practical applications of investment theory. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. The Ninth Edition includes increased attention to changes in market structure and trading technology, while continuing to be organized around one basic theme - that security markets are nearly efficient.
    Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.





    Publicat de Unknown la 05:48 | 0 comentarii | |





  14. For undergraduate and graduate courses in AIS

    The market-leading text with the most comprehensive, flexible coverage of AIS available.

    This market-leading text delivers the most comprehensive and flexible coverage of the our major approaches to teaching AIS, while allowing instructors the flexibility to reorder chapters and focus the material to suit their individual course needs. This new edition has been updated to cover all of the most recent developments in AIS and to show AIS has changed the roles of an accountant.
    Teaching and Learning Experience
    This texts presents a better teaching and learning experience—for you and your students. Here's how:

    • Students see the concepts in action
    • Up-to-date information covers critical topics
    • Students get numerous opportunities to practice and hone their skills
    • Instructors get the flexibility to tailor the material to fit their individual course needs




    Publicat de Unknown la 05:47 | 0 comentarii | |




  15. The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book: 
    1) An emphasis on intuition-the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics. 
    2) A unified valuation approach-net present value (NPV) is treated as the basic concept underlying corporate finance. 
    3) A managerial focus-the authors emphasize the role of the financial manager as decision maker, and they stress the need for managerial input and judgment.
    The Tenth Edition continues the tradition of excellence that has earned Fundamentals of Corporate Finance its status as market leader. Every chapter has been updated to provide the most current examples that reflect corporate finance in today's world. The supplements package has been updated and improved, and with the enhanced Connect Finance and Excel Master, student and instructor support has never been stronger.




    Publicat de Unknown la 05:46 | 0 comentarii | |






  16. Accounting for Governmental and Nonprofit Entities provides users with extensive, accurate, and up-to-date coverage of accounting and financial reporting for government and not-for-profit organizations, in addition to information on governmental auditing and performance measurement. The textbook uses a unique dual-track approach to teaching governmental accounting and features two independent computerized government practice sets to enhance student learning.




    Publicat de Unknown la 05:44 | 0 comentarii | |





  17. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

    Packages
    Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

    Used or rental books
    If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

    Access codes
    Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.
    For undergraduate and MBA Cost or Management Accounting courses

    The text that defined the cost accounting market.

    Horngren’s Cost Accounting, defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for different purposes,” and reaches beyond cost accounting procedures to consider concepts, analyses, and management. This edition incorporates the latest research and most up-to-date thinking into all relevant chapters and more MyAccountingLab® coverage! MyAccountingLab is web-based tutorial and assessment software for accounting that not only gives you more "I Get It" moments, but gives instructors the flexibility to make technology an integral part of their course, or a supplementary resource for students.

    Teaching and Learning Experience

    This program presents a better teaching and learning experience. Cost Accounting, Fifteenth Edition will:

    • Personalize learning with MyAccountingLab: MyAccountingLab provides instructors with a rich and flexible set of course materials, along with course-management tools that make it easy to deliver all or a portion of your course online.
    • Get the most current information to prepare you for your field: Up-date material gives you a better understanding of the current issues effecting the business environment.
    • Receive a solid presentation of accounting hallmarks with a great emphasis on strategy: Learn  key concepts with a focus on strategy that integrates modern topics with traditional coverage and teaches you how to handle the rapid pace of change in today’s organizations.
    • Benefit from material that has been designed to suit your needs: This text’s modular, flexible organization can be used to suit a number of different approaches to teaching and learning






    Publicat de Unknown la 05:30 | 0 comentarii | |




  18. The most comprehensive GMAT study kit available. With the purchase of this study kit, you will get access to more than 1,000 practice questions and an online portal of resources to help you with your preparation. Resources include: comprehensive solutions to the practice questions, free access to the Veritas Prep Question Bank that contains hundreds of realistic GMAT questions and item difficulty feedback, a free adaptive GMAT practice test and 14 in-depth guides to the world's top business schools. The following books are included in the study kit: Foundations of GMAT Logic, Arithmetic, Critical Reasoning, Algebra, Sentence Correction, Geometry, Reading Comprehension, Data Sufficiency, Advanced Verbal Strategy, Statistics and Combinatorics,Advanced Word Problems, and AWA & Integrated Reasoning.





    Publicat de Unknown la 05:27 | 0 comentarii | |





  19. Description Ebook:


    Everything you need to prepare for the GMAT exam with one click: The Official Guide for GMAT Review 2015 with Online Question Bank and Exclusive Video, The Official Guide for GMAT Quantitative Review 2015 with Online Question Bank and Exclusive Video, and The Official Guide for GMAT Verbal Review 2015 with Online Question Bank and Exclusive Video. All three guides feature real GMAT questions—and their answers— written by the creators of the test.

    In addition to more than 1500 questions between the three guides, the GMAT Official Guide Bundle features:
    • Exclusive access to the online question bank that allows you to create practice tests from the over 1500 retired GMAC questions featured in the guides
    • New videos from real test takers and GMAC staff who share insight and tips on GMAT preparation
    • A new online study companion with 50 Integrated Reasoning questions and answer explanations*
    • An Integrated Reasoning chapter with details about the new GMAT exam section
    • A 100-question diagnostic exam to help focus your test preparation efforts
    • Grammar review covering concepts tested on the GMAT Verbal section
    • Sections on Reading Comprehension, Critical Reasoning, and Sentence Correction
    • Comprehensive math review covering concepts tested on the GMAT Quantitative section
    • Problem Solving and Data Sufficiency questions that review arithmetic, algebra, and word problem





    Publicat de Unknown la 05:24 | 0 comentarii | |




  20. Description Ebook:



    Kaplan's GMAT Premier 2016 is a comprehensive prep system that includes both book and mobile-enabled online components. Get access to in-depth strategies, test information, and practice questions to help you score higher on the GMAT. 
     
    Kaplan's GMAT Premier 2016 contains 1,200+ total practice questions with detailed explanations, covering the Verbal, Quantitative, Analytical Writing, and Integrated Reasoning sections, and strategies for handling all the question types you’ll encounter on Test Day. It also comes with study plans to help you make the most of your time preparing for the GMAT, as well as 1-year access to an online center that includes practice tests, Quiz Bank, and videos.
     
    Kaplan GMAT Premier 2016 features:
    • 1,200+ practice questions with detailed explanations
    • 6 full-length practice tests (5 realistic Computer Adaptive Tests available online and 1 in the book)
    • 200-question online Quiz Bank, for customized quiz creation and review of GMAT practice questions
    • Mobile-enabled online resources: study anywhere on any device with an internet connection
    • Academic support from Kaplan faculty via our Facebook page: facebook.com/KaplanGMAT
    • Updated Integrated Reasoning strategies and practice questions
    • DVD containing bite-sized video lessons with top Kaplan GMAT faculty
    • For test takers who want to break 700—and nail Integrated Reasoning—this is the definitive resource.

    Kaplan guarantees that if you study with this book, DVD, and online resources, you will score higher on the GMAT—or you'll receive a full refund.




    Publicat de Unknown la 05:23 | 0 comentarii | |





  21. Description Ebook:


    Kaplan's GMAT Complete 2016 is your ultimate in comprehensive self-study for the GMAT. This prep system includes Kaplan's 4 best-selling, highly rated GMAT prep books, and rich mobile-enabled online resources—with thousands of practice questions and detailed explanations. GMAT Complete 2016 comes with 1-year access to an online center that includes practice tests, Quiz Bank, and videos, as well as in-depth strategies, test information, and practice questions to help you score higher on the GMAT. 
     
    Kaplan's GMAT Complete 2016 features:
    • 2,000+ practice questions with detailed explanations covering the Verbal, Quantitative, Analytical Writing, and Integrated Reasoning sections,  including a revised section on Integrated Reasoning and brand new practice questions and explanations.
    • 6 full-length practice tests (5 realistic Computer Adaptive Tests available online and 1 in the book)
    • 500+ question online Quiz Bank, for customized quiz creation and review of GMAT practice questions, $99.00 value
    • Kaplan's best-selling GMAT Premier 2016; GMAT 800, 9th Edition; GMAT Math Workbook, 9th Edition; and GMAT Verbal Workbook, 8th Edition, $109.96 value
    • Mobile-enabled online resources: study anywhere on any device with an internet connection
    • Online study plans: learn how to make the most of your time, no matter how much or little time you have until Test Day
    • DVD containing bite-sized video lessons with expert Kaplan GMAT faculty
    • Academic support from Kaplan faculty via our Facebook page: facebook.com/KaplanGMAT
    • For test takers who want to break 700—and ace Integrated Reasoning—this is the definitive resource.

    Kaplan guarantees that if you study with these books, DVD, and online resources, you will score higher on the GMAT—or you'll receive a full refund.
     
    *electronic devices not included



    Publicat de Unknown la 05:21 | 0 comentarii | |









  22. Description Ebook:



    Adapting to the ever-changing GMAT exam, Manhattan Prep’s 6th Edition GMAT Strategy Guides offer the latest approaches for students looking to score in the top percentiles. Written by active instructors with 99th-percentile scores, these books are designed with the student in mind.

    The 10 Manhattan Prep GMAT Strategy Guides included in this set are designed to be clear and comprehensive. Consistently reviewed by students as offering the opportunity for dramatic score improvement, each book delves deeply into a single area of the exam, providing detailed and specialized instruction. When used together, these guides produce a substantial learning impact, helping students develop all the knowledge, skills, and strategic thinking necessary for success on the GMAT. Students will benefit considerably from high-level resources such as:-Six full-length, computer-adaptive practice exams-Over 200 additional free practice questions-New content providing strategies for solving problems more effectively-Topical sets of Official Guide practice questions and detailed answer explanationsThe Complete GMAT Strategy Guide Set is aligned to the GMAC Official Guide, 2015 and 13th Editions, and includes:GMAT Roadmap (ISBN: 9781941234099) Number Properties GMAT Strategy Guide (ISBN: 9781941234051)Fractions, Decimals, & Percents GMAT Strategy Guide (ISBN: 9781941234020) Algebra GMAT Strategy Guide (ISBN: 9781941234006) Word Problems GMAT Strategy Guide (ISBN: 9781941234082)Geometry GMAT Strategy Guide (ISBN: 9781941234037)Critical Reasoning GMAT Strategy Guide (ISBN: 9781941234013)Reading Comprehension GMAT Strategy Guide (ISBN: 9781941234068)Sentence Correction GMAT Strategy Guide (ISBN: 9781941234075)Integrated Reasoning & Essays GMAT Strategy Guide (ISBN: 9781941234044)Purchase of this set includes one year of access to Manhattan Prep’s online computer-adaptive GMAT practice exams and Question Banks




    Publicat de Unknown la 05:14 | 0 comentarii | |




  23. Description Ebook:



    “Rush Revere here, along with my chatty horse, Liberty! Wait a minute . . . Liberty? Where did he go?”

    “Reporting for duty, Captain Revere!”

    “Liberty, where did you get that spinach smoothie?”

    *Slurp*

    Well, he certainly didn’t get it from 1787—that’s where we’re rush, rush, rushing off to next with our enthusiastic young friends in the Time-Traveling Crew (but not before causing a major security incident at the National Archives in Washington, D.C.!) A funny case of mistaken identity and a wild chase through the busy streets of Philadelphia will lead us to the famously introverted Father of our Constitution, James Madison, and the heated secret debates over the Constitution and the Bill of Rights. Fast-forward a few years, and we’ll help his brave wife, Dolley, risk her life to save an important portrait from the White House as the British set Washington afire!

    What greater symbol of our exceptional nation’s hard-won freedoms than the Star-Spangled Banner, sewn by American icon Betsy Ross? Perhaps Francis Scott Key can explain what inspired him to pay tribute to our glorious flag by writing our beautiful national anthem. But watch out for the bombs bursting in air, because when we reach 1814, we’ll be front and center at a major battle to defend our liberty.

    Jump back in the saddle with me, Rush Revere, and the Time-Traveling Crew, as my trusty horse, Liberty, takes us on another flying leap through American history into a past teeming with heroes and extraordinary citizens who have so much to teach us about patriotism. All you need to bring is your curiosity about the birth of our democracy—I’ve got plenty of tricornered hats for everyone!




    Publicat de Unknown la 09:28 | 0 comentarii | |