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  1. This classic MBA text balances managerial accounting coverage with a strong emphasis on management decision-making. Core managerial accounting concepts are combined with the latest cutting-edge material important to today's managers and decision makers. International issues within today's globalized business environment, the strategic effects of decisions, a focus on ethics that reflects this area of increasing scrutiny, and emphasis on new management accounting trends are highlighted. Numerous realistic examples and application problems emphasize process improvement and the integration of financial reporting issues for management decision-making. Managerial accounting tools help users understand the emerging service sector, government, and nonprofit organizations for ongoing business success.





    Publicat de Unknown la 09:13 | 1 comentarii | |




  2. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

    Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

    Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform






    Publicat de Unknown la 09:12 | 0 comentarii | |







  3. Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill's Connect platform, the 8th edition provides instructors with new ways to assess student performance in the managerial economics course. Students benefit from LearnSmart's adaptive learning modules, designed reinforce core concepts in each chapter. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.
    Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.





    Publicat de Unknown la 09:11 | 0 comentarii | |






  4. Master the legal and risk management expertise needed for success in business management today with Bagley's MANAGERS AND THE LEGAL ENVIRONMENT: STRATEGIES FOR THE 21ST CENTURY, 7E. Recognized for its cutting-edge coverage and strategic approach, this book offers one of today's most clearly written and understandable legal environment presentations. Whether readers have significant management experience or are studying business for the first time, this edition's in-depth coverage and proven management features illustrate how the law impacts daily management decisions and business strategies. Current or future business managers learn how to use principles of law to minimize risk and create value, attain core business objectives, identify and resolve legal issues, and effectively handle legal disputes.






    Publicat de Unknown la 09:09 | 0 comentarii | |







  5. Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.






    Publicat de Unknown la 09:08 | 0 comentarii | |






  6. “The Social Network, the much anticipated movie…adapted from Ben Mezrich’s book The Accidental Billionaires.” —The New York Times

    Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University’s elite, comptetitive, and accomplished  student body. Then, in 2003, Zuckerberg hacked into Harvard’s computers, crashed  the campus network, almost got himself  expelled, and was inspired to create Facebook, the social networking site that has since revolutionized communication around the world. 
     
    With Saverin’s funding their tiny start-up went from dorm room to Silicon Valley. But conflicting ideas about Facebook’s future transformed the friends into enemies. Soon, the undergraduate exuberance that marked their collaboration turned into out-and-out warfare as it fell prey to the adult world of venture capitalists, big money, lawyers.




    Publicat de Unknown la 09:06 | 0 comentarii | |






  7. Note : This item does not include access code.

    The integrated solutions for Bodie, Kane, and Marcus' Investments set the standard for graduate/MBA investments textbooks. The unifying theme is that security markets are nearly efficient, meaning that most securities are priced appropriately given their risk and return attributes. The content places greater emphasis on asset allocation and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts. McGraw-Hill's adaptive learning component, LearnSmart, provides assignable modules that help students master chapter core concepts and come to class more prepared. Bodie Investments'blend of practical and theoretical coverage combines with a complete digital solution to help your students achieve higher outcomes in the course.





    Publicat de Unknown la 09:05 | 0 comentarii | |